My name is Geetika. I build useful tech and write books that brings people together. (I know, tech and books don’t seem very related, but it works!).

I’m the founder of Crafta Books, a tech-enabled publishing house. I’ve been a product leader for 10 years now, and have built community products for brands like SoulCycle, Equinox, and Chief. If you wanted to learn more about how to build community for your own brand, email me!

I had an untraditional path to product management. I used to be a reporter at ABC News. (You can read my reporting on serial killer Genene Jones here). I’ve always loved talking to people and understanding their problems. If you want to learn more about how to break into product management, email me!

While my career in journalism didn’t last long, my love for researching and writing remains. My first book, HERE TO STAY: Uncovering South Asian American history is out now. Want to talk more about South Asian American history? Email me!